Our Approach to Analytics
Cannabis data is widely available across many disparate sources. However, much of this data is currently used in isolation, limiting its full analytic potential.
SCRY METRICS harmonizes and integrates disparate cannabis data sources, combining them with its own existing and expanding suite of data to better inform business decisions that are impacted by the evolving cannabis marketplace.
We have access to data from cannabis and CPG sales information suppliers, companies engaged in DTC sales, cannabis technology platforms and service providers, as well as key non-cannabis data on consumers, places, and markets.
We also collect data through a variety of means including state-of-the art mobile consumer tracking diaries to understand need states, occasions, and product interactions.
Our philosophy is simple. Individual data sets provide value; but when integrated, individual data exponentially grows the insights companies can realize. 1 + 1 = 3.
Who we help & what we do
- Cannabis related businesses (CRB's) with market sizing, category / format sales projections, need state and occasion-based analytics, geographic cannabis related demand estimation, assortment and category management, merchandising, digital media and audience creation, and product innovation
- Adjacent cannabis industries - CPG manufacturers and retailers, Tobacco, Beverage / Alcohol, OTC, and Pharma companies and their "think-tanks" to gain insights into opportunities and threats presented by cannabis.
- Investment Bankers and those involved with cannabis Real Estate to understand the value of investments, purchases, M&A, and other financial activities.
About SCRY METRICS
For the past 5 years, we have helped cannabis, CPG, Tobacco, Beverage Alcohol, and Retail clients understand threats and opportunities presented by the evolving cannabis marketplace.
After an acquisition of his niche cannabis insights company, Cannabiz Consumer Group by Nielsen in 2018; our founder, Rich Maturo has spent the past three years at Nielsen sourcing cannabis data and developing the company's cannabis practice. During this time, Rich has help dozens of CPG, OTC, Pharma, Beer, Wine, Spirits, and Tobacco manufacturers and retailers understand how to compete in a cannabis-friendly marketplace. He has also worked with many Licensed Providers (LP's) both in the US and Canada and other CRB's including companies involved with investment banking and real estate.
Rich has performed innovation and analytic product development for leading information companies including Nielsen, IRi, SPINS, and The NPD Group.
His background has been focused on using disparate data to create value-added analytics, and his experience which transcends technology, innovation, analytics, digital media, customer activation, and business management, makes him uniquely qualified to bring together an alliance of partners to drive new insights to keep pace with the rapidly evolving cannabis marketplace.
In addition to the Cannabiz Consumer Group, Rich has launched several successful analytic and technological companies including CUSTOMERSDNA and Consumer Aptitudes which was sold to IRi.
Rich has had dozens of cannabis articles published, has spoken at major cannabis industry events, and has been frequently brought in to provide cannabis thought leadership to the C-Suite of top companies across North America.